by Colin Peake – The Football Conference

The Football Conference will again be operating their unique campaign to improve respect, amongst member clubs this season.

Entitled “3D Respect Campaign 2012-13” it will continue to concentrate on three key areas with an emphasis of encouraging managers and fans to make a meaningful contribution, let alone players during matches.

Recognising football is emotive and stirs obvious passions, people in the game still need to often step back, take ownership of what one is about to do or say and so avoid the consequences of those actions. Often the outcome reflects badly, not only on their club and the reputation of football in general but importantly the way others view those actions, deeds or words.

The member club earning the end of season accolade will need to demonstrate many attitudes from the boardroom to the terrace. The overall winning clubs from all three divisions will receive the “Respect Trophy” and two other clubs will be presented with certificates of commendation for their efforts towards the campaign. As a further incentive Blue Square Bet, sponsors of the Football Conference, will be making financial awards to the top three clubs.

Last season, overall winners Altrincham FC were set a fine example by Manager Lee Sinnott.  Chairman Graham Rowley commented after receiving the trophy on behalf of all connected with his club, “With Altrincham Football club’s increased presence in the local community we were proud winners of this award in its inaugural year, as it epitomises what the club stands for – fair play, respect for all and good sportsmanship”.

Conference Chairman, Brian Lee summed up his feeling towards the campaign, “Last year was a success, so much indeed that the LMA and PGMO have adopted for the Premier League and Football League our initiative of match officials being allowed to exit the field of play at half time and full time with dignity, advocating and encouraging managers to make a respectful approach behind closed doors and out of sight of fans and cameras. Doing so on the field gives the wrong impression and managers should be role models to players and youngsters who attend our matches. All managers in our competition, like Lee Sinott did last season, have to set high standards”.


In monitoring behaviour, all avenues of social networking and other media streams will be checked away from the field of play and if supporters feel that another club has shown that they can go that extra mile to make it a pleasant day out, then if they wish to share their experiences, they can do so by emailing


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